Posts Tagged ‘santa cruz solar’

Allterra’s Solar Growth

Wednesday, October 19th, 2011

Allterra’s growth in solar has been incredible thanks to our new Residential Solar Lease Program. Allterra’s solar offering of “free installation and save money immediately” has become a strong competitive advantage in our solar market. Customers are choosing Allterra over the competition for two reasons: 1) Allterra is cost competitive, and 2) Allterra’s mission to be a positive force in the Local Community.

According to owner James Allen, Allterra’s is able to win customers because “our prices compete with the Big Solar Companies and homeowners like to go with the local business.” According to Allen, the goal of Allterra’s marketing strategy has been to demonstrate that Allterra is an independently owned local company that creates Green Jobs, spends money locally, and donates time and money to causes that benefit the community. Allterra supports many small independent businesses when buying supplies, hiring support services, and when hosting events. Additionally, Allterra participates in workshops and schools to teach students about solar, energy efficiency, rain catchment, grey water, pollution prevention, and other environmental science issues.

Initial indications suggest that Allterra will meet it’s 2012 projection of 100% growth in solar. Allen went on to say, “Solar is the fastest growing sector of the US economy and we are already experiencing the benefits. Based on our current position and market analysis, we anticipate a massive demand for solar next year.” Allterra is adding staff and expanding internal infrastructure to meet expected growth.

Federal Grant for Solar Loans

Thursday, February 11th, 2010

02/11/2010 – Federal stimulus funds jump-start state solar-financing program

By Kurtis Alexander – Santa Cruz Sentinel

Posted: 02/11/2010 06:15:55 PM PST

1.8 Kilowatt PV System

1.8 Kilowatt PV System

SANTA CRUZ – What’s likely to become the nation’s largest solar loan program is in line for $16.5 million of stimulus funds, setting the stage for potentially hundreds of millions of dollars for small energy projects across California, including Santa Cruz County.

The grant, announced Thursday by the California Energy Commission, will fund the administration of a 14-county financing district where homeowners and businesses can pay for solar and other energy efficiency improvements through an assessment on their property taxes.

“We’re taking away the (financial) barrier for people who want to do the right thing to protect their bottom line and help the environment,” said Virginia Johnson, executive director of Santa Cruz-based Ecology Action, which is helping coordinate the state effort.

With the federal funding, the so-called CaliforniaFIRST program is poised to begin this summer with financing of up to $35,000 for homeowners and $75,000 for businesses, with interest rates between 7 and 8 percent. The financing term is 20 years, with debt staying with the home or business if the property sells.

Administrators say the program will go a long way toward curbing greenhouse gas emissions and staving off global warming as well as generate as many as 2,000 jobs in the emerging green economy.

“It’s the economic impact and the environmental benefits that make this program,” said Johnson.

Before CaliforniaFIRST took shape, with Sacramento County as the lead administrator, several cities and counties struggled to start their own solar financing programs. While some went forward in places like Berkeley and Sonoma County, many remained stymied by the high cost of startup and liability.

“It would have taken a lot longer to get this happening here (without the grant). Our county does not have a lot of discretionary revenue right now,” said Santa Cruz County Supervisor John Leopold, who has long advocated for a local financing program.

The larger 14-county program, which goes as far south as San Diego and north to Yolo County, spreads the operating costs and will allow for lower interest rates, administrators say. Oakland-based Renewable Funding is handling the financing while the federal stimulus money will cover the administrative expense – with no tab for participating governments.

Within the two-year “pilot” period, at least $25 million will be loaned out and as much as $200 million, administrators say.

The financing will be available for a range of work from solar panel installation to upgrading heating, water systems and windows and doors, many of these projects expected to pay for themselves through energy savings.

In Santa Cruz County, where residents of all four cities and the unincorporated areas will be able to participate, local advocates say the loans will lure as much as $60 million in construction work and hundreds of new jobs.

The new funding for CaliforniaFIRST was part of a $110 million award through the American Recovery and Reinvestment Act, earmarked for retrofitting homes, businesses and municipal buildings.

The allocations announced Thursday need a final sign-off by the board of the California Energy Commission before the money, administered by the California Recovery Task Force, is handed down.

“California has always been and will continue to be the national leader in advanced energy efficiency efforts – efforts that continue to reduce energy use, greenhouse gas emissions and petroleum dependence,” said Herb Schultz, director of the California Recovery Task Force, in a prepared statement.

Counties in Solar financing Program

Alameda County

Sacramento County

San Mateo County

Ventura County

Fresno County

San Benito County

Santa Clara County

Yolo County

Kern County

San Diego County

Santa Cruz County

Monterey County

San Luis Obispo County

Solano County

Rainwater Catchment – Why and How?

Wednesday, May 20th, 2009

Why Collect Rainwater?

When it comes to saving the plant, most people think rainwater catchment is insignificant and not worth the effort. Fortunately, they are wrong.  Let me explain:

stormwaterImagine a typical house with no rain catchment: Rainfall lands on the roof, flows to a downspout, and out to the nearest storm drain.  Along the way,  the water picks up surface pollutants such as oil, grease, chemicals, and fertilizers and carries them to our rivers and the ocean.  These pollutants are called Non-Point Source Pollution, or NPS.  Since the water flows over concrete and asphalt, very little is absorbed into the soil, meaning no groundwater recharge.  Later, the homeowner has to use city water for landscaping.

Now imagine a house with rain catchment: Rainfall lands of the roof, flows to the downspout, and into a rain barrel or cistern.  Once the rain tank is full, the overflow is directed into surrounding planter boxes in order to allow water to infiltrate the surface and recharge groundwater tables.    Since little water left the property, significantly less Non-Point Source Pollution was transported to the nearest river.  A week later, the homeowner uses collected rainwater for landscape irrigation, thus increasing groundwater recharge and reducing demand for city water.

Now imagine if an entire community participated!!

How To – Article 1.09:

Rainwater Catchment

Step 1 – Volume Estimate: Estimate the amount of water that falls on your watershed  during a  storm.  Use the following equation:

Eq. 1.09:  1,000 square feet = 600 gallons = 1-inch of rain

Instruction: Estimate the size of your watershed (or roof) and use Equation 1.09 to calculate the amount of rain that will fall in that area during a solid overnight rain (1-inch) and over an average rain season (about 20-inches in Santa Cruz).  For roofs, estimate the percentage of roof space that flows to each gutter and calculate the  resulting volume of water per storm (in gallons).

Example 1.09:  How much water falls on a 1,000 sq. ft. roof?

(1,000 sq. ft roof) x (600 gallons/1 in. rain) x (20 in. rain/season) = 12,000 gallons

rainwaterhog1Step 2 – Decide where you want the rainwater to go:

  • Locate the downspouts at your house that drain the largest rain area – these will be the best places for collecting rainwater.
  • Use whatever you can to collect and store rainwater: buckets or barrels work, but are not ideal.  If you can afford it, hire Allterra to install a RainwaterHog, which is ideal for residential settings.
  • For areas where you can’t collect and store water, simply divert your downspout into a flower bed or lawn.  Make sure to properly mulch these areas to maximize water absorption and infiltration.

Summary

For simple, low-tech rainwater catchment, that’s about all there is.  For people that want to go bigger and badder, Allterra can help.   How about a 3,000-gallon rainwater cistern underneath your driveway?

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