New Website – Authorized for Launch!!!

Introduction

As our friends and family know, Allterra has been working its butt off for the last 6 months to get everything dialed for launching our new services and website!! The launch day is finally here! For those that haven’t heard about our expanded business direction, I’ll try to explain it as briefly as possible. Allterra has added services that will save our planet and economy (modest goals). These services include, but are not limited to, solar, green energy, green consulting, water management systems, rainwater catchment, grey water systems, sustainable landscapes with native plants, and edible organic gardens for residential and commercial properties. These services span many fields of expertise, which is why Allterra stands alone in this new field that we are calling Greenification!

This newsletter is an introduction to Allterra Environmental, Incorporated. Read on to learn who we are, what we are all about, and how we plan to improve our local and regional communities. If you want to learn more about Allterra, we encourage you to explore our website at www.allterraenv.com.

Allterra’s Values

Allterra is committed to being a positive force in our local and regional communities and economy. Our commitment is shown in the following ways:

We provide green jobs, pay living wages, provide medical and dental coverage for employees, provide a company matching 401k plan (note: we are considering a change to a pension-type plan), and promote continuing education.
We remediate groundwater pollution to keep our drinking water clean, install rain catchment systems to conserve water resources and recharge aquifers, install solar PV and thermal systems to help save our planet, and provide green consulting to help homeowners and business join the green revolution.
We donate to and support local non-profits, work with local schools on environmental projects, are working toward starting an Environmental Scholarship for local high school students.
We collaborate with government officials, community leaders, and businesses to promote environmental and social justice issues.

Diversification

Over the last year, Allterra has focused on diversification. One obvious reason for diversifying is to move beyond our niche field of fuel leak cleanups, which is susceptible to the financial whims of the State of California. Another reason, which is most important to Allterra’s Founders, is because we want to utilize our skills in a field that is extremely important for our collective future: sustainability. At this moment, Earth’s environmental systems are failing due to mankind’s overwhelmingly destructive actions and we want Allterra to be a leader in the growing green movement. To meet this growing demand, Allterra has expanded its services to include Greenification, which encompasses Green Consulting, Solar Energy Systems, Water Management Systems, and Rainwater Harvesting/Sustainable Landscape Systems. Additionally, to help solve California’s water crisis, Allterra is actively promoting regulatory acceptance of grey water systems for homes and businesses.

Our Mission

Allterra’s corporate mission is to use our skills and expertise to maximize benefit to our local and regional communities. Today, we believe that helping businesses and homeowners gain energy independence and maximize water conservation are the two most important issues to tackle. Therefore, Allterra has focused its attention on finding the best approach and technology for resource conservation and assisting with regulatory policy to hasten our transition towards sustainability.

The Big Problem Of Our Day

There are hundreds of issues that need to be addressed in order to create a better world for us and for future generations: poverty, pollution, resource depletion, war, corporate crooks, corrupt politicians, global warming, media reform, industrialized food, population growth, crime, over-crowded prisons, and on and on. Fortunately, all of these issues can be solved at once. “How?” you may ask. First, one must identify the common link connecting all of these problems. We believe the problem is an economic system that rewards bad behavior. E.g. Bribe a politician = more profit. Deny insurance coverage for chemo treatment = more profit. Cayman Islands tax shelter to avoid income taxes = more profit. Pollute a river rather than clean up your mess = more profit. Ship manufacturing to China to exploit cheap labor and lax environmental regulations = more profit. War on Drugs filling up privatized prisons = more profit. See the common link?

How Do We Fix The World?

How do we fix it? Grassroots level action – we fix it ourselves by electing clean politicians, supporting independent non-corporate media, supporting our local economy, and rewarding companies that are doing the right thing. We encourage you to bookmark this page and use it as an information reference. Each of these groups and movements were discovered from independent news and media sources such as DemocracyNow!, Bill Moyers Journal, and LinkTV:

ThinkLocalFirst: Allterra is a Gold Member of ThinkLocalFirst. We believe developing our Local Economy helps our community thrive, creates jobs for our neighbors, reduces imports, and is better for the environment. Allterra develops strategic partnerships with local businesses and social groups to help this movement grow.
The Better Wolrd Shoppers Guide is a site dedicated to providing people with a comprehensive, up-to-date, reliable account of the social and environmental responsibility of every company on the planet AND making it available in practical forms that individuals can use in their everyday lives. Coming out of more than 5 years of intensive research, this work is based on a comprehensive database of over 1,000 companies and utilizes 25+ reliable sources of data to cover everything: the environment, human rights, community development, and animal protection to name a few.
Good Role Model Corporation: Corporations earned the bad rap they have. At Allterra we strive to be a good role model by paying our employees a livable wage, provide medical and dental coverage, and put our employees in positions to succeed.
Independent Media: Independent media is the only place to get real news. Allterra supports FreeRadio Santa Cruz (a pirate radios station), Democracy Now!, Bill Moyers Journal, Alternative Radio, and LinkTV.
Single Payer Health Care: As demonstrated by survey after survey, the lack of affordable healthcare is the single biggest problem faced by America’s 25 million small business owners as well as their employees who represent 52% of the private sector workforce. Allterra STRONGLY supports a Single Payer Health Care system.
Slow Food: Slow Food is an idea, a way of living, and a way of eating. It is a global, grassroots movement with thousands of members around the world that links the pleasure of food with a commitment to community and the environment. Basically, we support access to good, clean, and fair food. Good = nutritional content; Clean = no poisons, chemicals, or genetic modifications; Fair = food providers are fairly compensated (slave labor free food)
Raising the Minimum Wage: We support an increase in the minimum wage to benefit workers, business, and our economy. We know that the minimum wage is simply not enough for workers to afford necessities for themselves and their families. We know that a fair wage floor is essential to healthy businesses and communities, and enduring economic growth.

Conclusion

Thank you for reading about Allterra and what we are all about. If you are interested in learning more about our services or simply want to learn more about the greenification movement, please contact us. Also, we will be posting pertinent news articles, editorial content, and helpful “How To” articles on our website, so bookmark this page and visit it often! One more thing, we will be starting an email newsletter that you can sign up for by emailing Micah Breeden at micah@allterraenv.com.

This entry was posted on Wednesday, May 20th, 2009 at 4:17 pm and is filed under News and Events. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments are closed.