Allterra’s growth in solar has been incredible thanks to our new Residential Solar Lease Program. Allterra’s solar offering of “free installation and save money immediately” has become a strong competitive advantage in our solar market. Customers are choosing Allterra over the competition for two reasons: 1) Allterra is cost competitive, and 2) Allterra’s mission to be a positive force in the Local Community.
According to owner James Allen, Allterra’s is able to win customers because “our prices compete with the Big Solar Companies and homeowners like to go with the local business.” According to Allen, the goal of Allterra’s marketing strategy has been to demonstrate that Allterra is an independently owned local company that creates Green Jobs, spends money locally, and donates time and money to causes that benefit the community. Allterra supports many small independent businesses when buying supplies, hiring support services, and when hosting events. Additionally, Allterra participates in workshops and schools to teach students about solar, energy efficiency, rain catchment, grey water, pollution prevention, and other environmental science issues.
Initial indications suggest that Allterra will meet it’s 2012 projection of 100% growth in solar. Allen went on to say, “Solar is the fastest growing sector of the US economy and we are already experiencing the benefits. Based on our current position and market analysis, we anticipate a massive demand for solar next year.” Allterra is adding staff and expanding internal infrastructure to meet expected growth.